Your unconscious has spent a lifetime gathering information, becoming expert in certain areas by learning from your mistakes. We’d all like to believe that mistakes are really “learning experiences.” For your unconscious, they are. You Know More Than You Know "By looking at how dopamine works inside the brain, we can see why feelings are capable of providing deep insights." - How We Decide, page 35 Recognizing that it exists is the first step toward training it as a powerful business and life tool.
Tune into your emotional intuitive decision-making ability. If your memory fails you, do this test going forward. In retrospect, note the very reasonable factors which, upon analysis, might have led you to choose differently―but not better. You know, those times when you just “had a feeling” but ignored it because you couldn’t explain it.Ĭonversely, consider the times you didn’t have the time or inclination to invest in analysis, and simply chose―and felt like you’d won the lottery. Look back at decisions you feel had poor results, and consider where your emotions might have served you better than analysis did. Take emotion and intuition out of the trunk. Whether it’s Malcolm Gladwell’s Blink or the work of Daniel Kahneman or Dan Pink ( Drive, A Whole New Mind), we’re reading more and more about the balance of reason and intuition, logic and emotion, in decision-making. The answer, just as it is with kids on a long trip, is balance. In our quest to be “logical” we give reason the window seat, and put emotions in the trunk. I’ll bet you keep giving the same kid the window seat and putting the other kid in the trunk. Your brain is like a couple kids fighting over who gets the window seat on a long drive. Jonah Lehrer talked about his book, How We Decide ( Houghton Mifflin February 9, 2009), with Robert Krulwich of NPR’s Radio Lab.The Brain Is An Argument "Even the most mundane choices emerge from a vigorous cortical debate." - How We Decide, page 199 He is the author of Proust was a Neuroscientist. Jonah Lehrer is editor at large for Seed Magazine and edits the “Mind Matters” blog for Scientific American. Lehrer responded to audience members questions. Lehrer studies several subjects, including a professional football quarterback, a hedge fund manager, and an airline pilot to determine how decisions are made in certain environments and how they can be made better. The author describes how the brain makes decisions that combine reason and feeling and can change depending on the situation. T08:48:25-04:00 Jonah Lehrer talked about his book, How We Decide (Houghton Mifflin February 9, 2009), with Robert Krulwich of NPR’s Radio Lab.
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